ASMENOS = (Gr.) "WITH JOY, GLADNESS"
Asmenos comes from the Greek language; it's an adverb meaning "with joy, gladness."
It is only fitting that a business centered around smart business and caring for people needed a foundational attitude to support its PURPOSE.
In everything Asmeons Consulting does, we strive to do it with joy and gladness. We desire to share this attitude with our team, clients, partners, and the nations.
We believe a logo has the power to convey heart, purpose, & mission.
Designed to reflect the Knight chess piece, Asmenos Consulting's logo represents strategy; the stylized horse face is symbolic of strength, dignity, and purpose.
The Knight is the only standard chess piece which is capable of jumping over other pieces to arrive at its desired location; its movement is also unique in that it always involves two different directions. In consulting, especially where business and people are involved, we believe it is paramount to be flexible and agile. The Knight reflects this type of strategic and creative thinking.
Also, throughout history the Knight has represented someone who fights for truth and beauty and rescues those in danger, those captured and held by the power of darkness. With Asmenos Consulting's vision and purpose to fight against and bring an end to human trafficking the Knight symbolizes the good we want to see achieved in the world.
There are also several other references and meanings hidden within the logo, but we'd prefer to share those over an iced mocha or caramel latte...(our treat!)